As I’ve mentioned before, focusing on a couple of really solid events will reflect a more significant benefit to the businesses that pay the levy for the Hornell Partners for Growth Business Improvement District. So, the first grandiose event that HPG can really focus on is our Holiday event–formerly Holiday Aglow and WhoNELLville. This year, we have decided to call it “Hornell for the Holidays” and have created a website hornellholidays.com to help you better navigate the event.
We are keeping the Holiday staples like tree lightings, horse & wagon rides, Santa Land, the parade, and so on, but we plan to add some fun events within the event. “Rockin’ Around the Christmas Tree” travelling music is one new idea. This event will entail a live musician playing a series of 4 separate gigs throughout the business improvement district. The goal is to showcase the entire BID and get some activities going on each area of the BID. Accompanying the music, there will be a hot chocolate & cookie competition, and other rockin’ necessities for a great winter party.
This event is great because we can infuse the community aspect that is needed, cater to the family element that is crucial to Holiday events and heavily incorporate the youth, and also be able to give a few nightlife opportunities for the adults. And on top of it all, we can showcase the businesses throughout the entire district.
We’re still doing a decorating competition between businesses within the district, but we are changing the theme this year. WhoNELLville was great and there were many great decorated storefronts, but we’ve decided to open it up to ANY Holiday Movie, to allow for more and new competition.
We’ve also confirmed some real reindeer for the opening weekend, along with a few other new additives.
I’ll be blogging a bit about the Hornell for the Holidays event over the next month, as well as continually updating hornellholidays.com, our HPG website, and also our social media to keep you informed about the event. If you’ve got ideas, thoughts, or concerns, now is the time to let me know (email email@example.com), as I’ll be heavily planning this event out over the next month!